Reputation protection in the digital age

”Once your worldly reputation is in tatters, the opinion of others hardly matters!” While this may be true in some areas, this is certainly not the case for successful companies. Active online reputation protection is therefore indispensable. We assist you in protecting yourself!

It represents a serious risk to the enterprise value when a company’s good reputation is attacked online. The internet is used on a daily basis to obtain information about companies. Negative evaluations – especially in social networks – can therefore reach a large audience, very quickly deterring potential customers, employees, investors, and shareholders. Reasons for online attacks on a company’s reputation and good name may be manifold: dissatisfied employees or aggressive competitors wanting to gain an advantage are just two of the possible causes.

Avoid damage to reputation online through rapid action

Regardless of whether the reputation-damaging activity on the internet is directed against a company, an entrepreneur, or an employee, or simply against a brand or a product, immediate reaction is necessary to have the reputation-damaging statements or the fake news taken down at very short notice – possibly including by legal action.

Reputation protection by experienced lawyers

Our experienced lawyers in reputation protection are at your disposal to protect your good reputation and to defend against digital attacks. No matter whether it is a 1-star Google rating, an unlawful statement on social networks or on rating platforms such as Jameda or Kununu, or a targeted action against the company camouflaged under the anonymity of the web – our competence team bundles detailed legal and technical expertise that allows us to prevent reputational damage of any kind, either directly at the originator or indirectly on the platform or social network provider. While it is frequently not possible to identify perpetrators, alternative measures must be taken quickly to avoid the distribution of unlawful posts via the respective platforms or search engines.

Rapid action in crisis situations

The German legislator has now also dealt with this topic, issuing the Network Enforcement Act at the end of 2017, which allows for quick reaction against hate speech on social networks. By skillfully using this new instrument relating to social media, the law firm of Heuking Kühn Lüer Wojtek is able to achieve rapid success when it comes to online deletion.

Speed is imperative, since there are narrow time limits to obtain temporary injunctions. Please feel free to contact us at reputationsmanagement(at)heuking.de 

Our experts have been representing and advising companies and entrepreneurs in all issues relating to reputation protection for years. We regularly collaborate with PR agencies to find joint solutions to the problem of statements that are damaging reputations.