Market leader Conductor acquires SEO specialist Searchmetrics with Heuking

Conductor LLC, the leading platform in the field of Search Engine Optimization (SEO) for companies, has, legally advised by a team of Heuking partner Dr. Marc Scheunemann, acquired the European-based competitor Searchmetrics GmbH with all subsidiaries in Europe and the USA. The sellers were among others Holtzbrinck Digital GmbH and the founder Marcus Tober.

The acquisition enhances Conductor’s position as the undisputed leader in SEO and Organic Marketing, accelerating its expansion in the European market. Closing of the transaction occurred on February 2, 2023.

Conductor LLC was founded in New York City in 2006 as a marketing services company and launched its cloud-based SEO and content marketing SaaS (Software as a Service) platform, in 2010. Conductor’s growth in Europe is now being advanced with Searchmetrics’ strong European presence.

The merger with Conductor combines Searchmetrics’ support and European presence with Conductor’s industry-leading organic marketing platform to accelerate organic growth by offering everything customers need for their SEO success.

Counsel to Conductor LLC
Heuking Kühn Lüer Wojtek:
Dr. Marc Scheunemann, LL.M. (Lead, M&A), Düsseldorf / Frankfurt,
Marcel Greubel (M&A), Munich,
Dr. Christian Appelbaum (Corporate / Finance / Commercial),
Christoph Hexel (Employment), both Düsseldorf,
Christian Schild (Corporate), Munich,
Shimon Merkel, LL.M. (Corporate), Berlin,
Christina Tsitiridis (Corporate),
Dr. Guido Hoffmann (Finance), both Düsseldorf,
Dr. Lutz Martin Keppeler (IT/IP), Cologne,
Astrid Lüdtke (Data Privacy / Data Protection),
Dr. Tilman Spancken (Real Estate),
Beatrice Stange, LL.M. (Antitrust), all Düsseldorf

US Counsel
Cooley LLP:
Erin Kirchner,
Laurie Bauer,
Grant Page (all Corporate), all Chicago