HEUKING advises Cologne-based Buynomics on its USD 30m Series B financing round

A team led by HEUKING Partner Oliver Böttcher and Mark Rossbroich advised the Cologne-based pricing and revenue optimization startup Buynomics on its Series B funding round in the amount of USD 30 million.

The capital provided by new and existing investors will be used to drive international expansion and accelerate the development of AI-based price optimization technology.

Founded in 2018, Buynomics offers a commercial operating system that helps companies optimize their pricing, promotions and product portfolios by simulating the behavior of real shoppers. Its customers include Danone, Unilever, L'Oréal and Vodafone.

Counsel to Buynomics
HEUKING:
Dr. Oliver Böttcher (Lead)
Mark Rossbroich, LL.M. (King's College London) (both Private Equity / Venture Capital), both Cologne,
Fabian G. Gaffron (Tax), Hamburg,
Christoph Hexel (Employment), Düsseldorf,
Dr. Lutz Martin Keppeler (IP, Media & Technology), Cologne,
Dr. Frederik Wiemer (Antitrust), Hamburg,
Michael Kömpel,
Meike Daniels (both Private Equity / Venture Capital), both Cologne