Venture capital funds: HEUKING team produces guide for fund marketing together with Alpha Q
In collaboration with AlphaQ Venture Capital, a HEUKING team consisting of Dr. Christoph Gringel, Philipp Börger and Michèle von Lewinski has published the "Guide to Marketing for VC Funds" for the marketing of venture capital funds ("VC funds"). The guide provides an overview of the legal framework relating to the marketing of fund shares under German law.
VC funds are subject to strict legal requirements regarding how to market of their shares in various jurisdictions. These marketing requirements primarily serve to protect investors and are intended to ensure a minimum level of transparency in this context. Requirements relating to the way in which information on fund structures, risks, investment strategies and/or performance to (potential) investors vary from region to region. However, compliance with these requirements is crucial in order to avoid legal consequences and to strengthen investor confidence.
The guide prepared by AlphaQ Venture Capital and HEUKING is intended to provide VC funds with an initial overview of the relevant regulations and mechanisms relating to fund distribution in Germany. The guide answers the following questions in particular:
- Why are there legal requirements for "fund marketing" and who should be protected?
- What is considered marketing and what is not?
- What is pre-marketing?
- What is meant by "reverse solicitation" and is this considered marketing?
- How can which information be passed on without this already qualifying as marketing?
- What are the typical consequences if I violate marketing regulations?
The guide can be downloaded from AlphaQ Venture Capital here.
