01-17-2025News

HEUKING supports Sportfive in launching projectFIVE

A team led by Julia Cramer, Salaried Partner at HEUKING’s Hamburg office, legally advised and supported SPORTFIVE in connection with launching a new initiative, including drafting and negotiating the SPA.

International sports marketing agency SPORTFIVE, jointly with Marc Kosicke, has introduced a new service under the projectFIVE brand. projectFIVE specializes in consulting and management services for athletes and personalities in the sports and entertainment industries. With this new brand, SPORTFIVE is broadening its service portfolio to address the increasing demand for tailored consulting, career planning, and strategic brand development across Europe’s sports and entertainment sectors.

projectFIVE will focus on the holistic range of services for athletes, coaches, and personalities. These services include career management and post-career planning, while brand development, media strategy, and marketing will be realized in close collaboration between SPORTFIVE and projectFIVE.

The projectFIVE team, led by Marc Kosicke, is comprised of industry veterans including Mike Jäggle, Markus Däggelmann, Alexander Roth, Steffen Friedrich, and other seasoned experts with extensive experience in testimonial consulting and management. The team will continue to serve more than 20 coaches and 20 players, while strategically expanding its client base jointly with SPORTFIVE across various sports, with a primary focus on European soccer.

SPORTFIVE is a leading global sports business and marketing agency, boasting a network of over 1,200 local experts across 15 countries. Its reach spans multiple sports, including soccer, golf, esports, motorsports, handball, tennis, American football, and many others.